每日大赛

每日大赛鈥檚 KISS听补苍诲听Channel 4聽are joining forces once again to deliver聽an attention-grabbing live stunt that pushes creative boundaries,聽celebrates聽creativity听补苍诲听highlights聽the enduring power of audio聽to create聽moments that capture attention and spark national conversation.

翱苍听Friday 7th November, KISS Breakfast will stage聽its聽first-ever live on-air wedding, inspired by聽Married at First Sight UK聽(MAFS), to mark the finale of the show鈥檚 10th season on Channel 4.

Brokered by media agency听翱惭顿听鲍碍, the activity聽builds on聽Channel聽4鈥檚聽multi-year聽sponsorship of the KISS breakfast show,聽which has previously delivered impactful campaigns such as聽Naked Week.聽Together, the two brands continue to prove how audio can drive high-impact, authentic moments that resonate across multiple platforms.

The live activation聽–聽鈥淗ow Far Would You Go for a Trip to Thailand?鈥澛�–聽will see聽two complete strangers 鈥榤arried鈥� live on KISS Breakfast. Up to ten hopefuls will gather at KISS HQ for the ceremony, where two will be randomly selected to聽say聽鈥淚 do鈥� and each win an聽unforgettable聽trip聽to Thailand, which they will share with a mate of their choice.

Hosted by KISS presenters聽Jordan Banjo听补苍诲听Harriet Rose聽and officiated by a聽MAFS聽celebrant, the event captures all the emotion聽and humour of the show, brought to life through the warmth and energy of live radio. In true KISS style it will be聽unscripted,聽emotional聽and unmissably entertaining.

The campaign includes a week-long聽editorial聽story arc聽running within the breakfast show听补苍诲听supported by network wide recruitment trails,聽a full takeover show as the聽鈥榤arriage鈥� takes place and a full social support plan across the KISS social聽channels.

The stunt has been designed with social storytelling in mind. KISS reaches millions of young people across their social聽platforms聽and the drama and raw emotion of a live wedding will play out in feeds across the UK – showcasing how audio and social can work together to drive cultural reach and engagement.

Krissie Ford, Director of Client Strategy, 每日大赛聽said:聽鈥淭his activation perfectly captures what happens when great partners trust each other to take creative risks.聽It鈥檚聽a brilliant example of how audio can create real-time cultural moments that spark conversation, while giving brands a powerful connection with audiences.鈥�

Sian Gray, Marketing Lead, Channel 4 Streaming added: 鈥淎t Channel 4, we鈥檙e all about being Altogether Different; creating bold, entertaining and thought-provoking moments that get the nation talking. From Naked Week to this MAFS-inspired KISS wedding, our collaborations with KISS embody the fearless creativity and cultural relevance that sit at the heart of Channel 4. It鈥檚 about celebrating the unexpected and connecting with audiences in fresh, authentic ways, wherever they are.鈥�