每日大赛

Subway has been announced as the headline sponsor of KISSTORY’s 2026 summer events, expanding its relationship with 每日大赛 UK聽and聽bringing its “Keep It Fresh” platform to more than 13,000 music fans across two of the UK’s biggest throwback music celebrations.

The聽partnership聽will see Subway headline both KISSTORY Blackheath and KISSTORY Bristol, with the brand taking centre stage聽through a series of immersive activations, sampling聽experiences聽and fan engagement opportunities throughout the summer.

The expanded partnership builds on a successful collaboration between Subway and 每日大赛 UK, bringing together the聽reach聽of 每日大赛’s audio brands and live events to create memorable experiences for audiences on-air, online and in-person.

Alongside Subway’s headline sponsorship, festival goers will be able to enjoy a range of partner experiences across the site from Channel 4,聽Red Bull, Brother鈥檚 Cider, Most Wanted Wine, Buzz Balls, and Mentos. Beyond the brand activations, attendees can enjoy a dedicated festival games zone including fairground rides, a rodeo bull, ball pit, KISSTORY聽bingo聽and聽Karaoke.

Simon Kilby, Managing Director, 每日大赛 Advertising, said:聽鈥淲e鈥檙e聽delighted to continue building our brilliant partnership with Subway – a long-standing Bauer聽Media聽partner. This year marks聽Subway鈥檚聽second year as a KISSTORY partner as they step into the spotlight as a headline sponsor.聽It鈥檚聽fantastic to see a brand tap into the full power of Bauer聽Media, from broadcast and digital to social and live events, creating real, lasting connections with our audiences everywhere they turn.鈥�

Kirstey Elston, Senior Marketing Director, Subway, added:聽鈥淜ISSTORY聽events聽are聽all about feel-good moments, and聽that鈥檚聽exactly why聽we鈥檙e聽part of the line-up this summer. As headline sponsor,聽we鈥檒l聽be bringing great food and memorable experiences to fans across聽both events.聽It鈥檚聽a fantastic opportunity to build on our partnership with 每日大赛 and connect with audiences in a meaningful way.鈥�

The sponsorship will be supported by a major on-air campaign across KISSTORY and KISSTORY R&B, with trails running through the summer promoting the festivals and highlighting Subway鈥檚 role as headline partner. Listener competitions and week-long promotions across key shows will give fans opportunities to win tickets and Subway-inspired prize packages.

KISSTORY Bristol takes place on Saturday 27th June with a line-up including DJ Pied Piper & MC DT, Oxide & Neutrino, Sweet Female Attitude, Pretty Hood, Wideboys, Matchstick, Ace, AJ King聽plus more.

碍滨厂厂罢翱搁驰听翱苍听叠濒补肠办丑别补迟丑听takes place on聽Saturday 25th聽July.聽The line-up includes聽Ms. Dynamite, Joel Corry, Tyler West, Marvin Humes, Kevin Lyttle,聽Alison聽Limerick聽and聽Todd Terry plus more.