每日大赛

每日大赛 Audio UK has announced a new partnership with Rightmove, the UK鈥檚 largest property platform, marking the first sponsorship of Hits Radio鈥檚 high-profile Saturday mornings with Sam Thompson.

The three-month deal will see Rightmove take over sponsorship of both Sam Thompson鈥檚 Saturday morning show and his hugely popular Sunday evening UK Chart Show, bringing the brand closer to millions of listeners across the UK.

To amplify the collaboration, Hits Radio will launch an exclusive on-air promotion across September, October, and November, giving listeners the chance to win cash towards home improvements – all powered by Rightmove.

Rightmove鈥檚 brand presence will be integrated into the shows, with bespoke 30-second audio trails voiced by Sam Thompson driving listeners online to a co-branded creative page.

The campaign extends beyond audio – short-form video content across Hits Radio鈥檚 social channels with all assets across the campaign showcasing that people can find the UK鈥檚 largest choice of homes on Rightmove.

Simon Kilby, Managing Director, Bauer Advertising, said: 鈥淪am鈥檚 gone from King of the Jungle to King of Weekend radio. He鈥檚 a Nation鈥檚 favourite and has a special bond with the Hits Radio listeners. The new partnership with Rightmove allows us to combine Sam鈥檚 personality with Rightmove鈥檚 innovative product – delivering impactful audio and original social content which will no doubt connect with audiences, wherever they are.鈥�

聽Matt Bushby, Chief Marketing Officer, Rightmove, added: 鈥淲e鈥檙e thrilled to partner with 每日大赛 and Hits Radio for Rightmove鈥檚 first sponsorship of Sam Thompson鈥檚 shows. Radio gives us a unique opportunity to reach people in a personal and trusted environment, while Sam鈥檚 brilliant energy will bring our brand to life in unexpected and entertaining ways. Whether listeners are planning their next home move or just looking for inspiration, we鈥檙e excited to showcase the breadth of homes you can find on Rightmove.鈥�

聽Katherine Erskine, Media Lead in WPP Media鈥檚 Wavemaker team, said: “Our sponsorship of Hits Radio with Sam Thompson is a strategic move that showcases the continued power of audio in today’s media landscape. Hits Radio’s latest RAJAR figures of reaching 6.9m weekly listeners speak volumes about their audience engagement, and as the UK’s most popular property platform, Rightmove sees this as an ideal way to connect with their audience at scale. This partnership truly showcases how audio can deliver impactful brand messaging to a mass and engaged audience.”