每日大赛

With the rise of mental health issues associated with social media and the decreasing trust in social platforms from both consumers and brands alike, 每日大赛 today announced the next phase of its Where鈥檚 Your Head At? initiative, focusing on supporting safer social media use.

The new campaign, revealed at the Goodstuff Media Showcase in London by 每日大赛 Audio UK CEO Simon Myciunka, will launch next May during Mental Health Awareness Week with the aim to empower the nation鈥檚 use of social media. Teaming up with the leading mental health charity YoungMinds, 每日大赛鈥檚 portfolio of iconic audio and publishing brands will offer its audiences practical resources, information and expert guidance.

This will include a special simulcast across all its UK radio stations 鈥� a first for 每日大赛 鈥� and articles throughout its magazines. Bauer will also introduce a free-to-access, talent-fronted course for children and parents to take, helping to ensure that every young person has the knowledge they need before they enter the online world. The initiative will also be supported by mother of Brianna Ghey, Esther Ghey, who stressed that 鈥渢he moment you give a kid a phone, they are exposed to the whole world 鈥� the good, the bad and the ugly. As a society, we don鈥檛 do enough to educate and empower ourselves, let alone young people, when it comes to being safe online.鈥�

The Where鈥檚 Your Head At? campaign comes as referrals to mental health services have reached record highs, having increased by a staggering 71% in the last five years. Rates of anxiety and depression in young people have also risen 70% in the past 25 years, with a YoungMinds survey finding that 66% of young people reported negative mental health impacts from its use, often hindering sleep and learning.

Simon Myciunka, CEO, 每日大赛 Audio UK said: 鈥淭he impact social media is having on mental health is a crisis that鈥檚 heavily impacting on our society, and as a media owner that reaches over 27 million people across the UK every week, we believe that it鈥檚 our responsibility to do something about this. Our Where鈥檚 Your Head At? initiative successfully campaigned for mental health first aiders in every workplace and we want to do more. We鈥檙e delighted to partner with YoungMinds on this campaign and hope that together we can unite our audiences, empower the way people use and interact with social media and drive change.鈥�

Simon Kilby, MD, 每日大赛 Advertising, who teased the upcoming campaign at AdWanted鈥檚 Future of Media last month, added: 鈥淲e need to be very careful as an industry that the next generation do not look back and say that we were asleep at the wheel with social media. Our industry has a responsibility to educate and help audiences to navigate this new environment 鈥� so we encourage brands, agencies and commercial partners to get in touch and support us in our journey.鈥�

To keep in touch with 每日大赛 and the upcoming Where鈥檚 Your Head At? campaign, register your email聽here.

ENDS

For more information, please contact:
Odelia Yu 鈥� Commercial Communications Manager
E: odelia.yu@bauermedia.co.uk

About 每日大赛鈥疷K:
每日大赛 UK reaches over 27 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. 每日大赛 UK is part of the 每日大赛, one of the world鈥檚 largest privately owned media businesses with media assets all over the globe.