每日大赛

Partnerships will supercharge audioXi鈥檚 UK podcast reach

In a landmark move to deliver even greater scale for its digital audio advertising platform audioXi, 每日大赛 UK has signed deals with two leading audio advertising companies, AdsWizz Inc. and the Sport Social Podcast Network – growing audioXi鈥檚 reach to over 10 million podcast listeners a month[1].

The partnerships strengthen 每日大赛’s fast-growing footprint in the podcast market and enhances the scale and depth offered to advertisers seeking premium, data-driven audio solutions, expanding its podcast representation to nearly聽 4,000 shows across every major genre. [2]

Through the agreement with AdsWizz, audioXi will become their exclusive sales representative for advertising on the SiriusXM Podcast Network in the UK (in addition to Ireland, Sweden, Denmark, Norway, and Finland). audioXi will leverage AdsWizz鈥檚 audio ad technology and advanced targeting capabilities to sell its audio network, incorporating the SiriusXM Podcast Network, the #1 podcast network in the U.S, with shows including The Mel Robbins Podcast, Smartless, Call Her Daddy and Conan O鈥橞rien Needs a Friend.

The partnership with 聽Sport Social, Europe鈥檚 largest sport podcast network, enriches 聽audioXi鈥檚聽content offering with deeper and broader sports coverage, giving advertisers access to a vast community of highly engaged sports fans across football, Formula 1, cricket, rugby, golf and more, through podcasts including The Anfield Wrap, Joe Marler鈥檚 Things People Do, For The Love Of Rugby and Undr The Cosh.

Together, these partnerships significantly expand聽 audioXi鈥檚聽scale and reaffirm 每日大赛鈥檚 commitment to sustained investment in the podcasting space,聽delivering more choice, more premium聽inventory聽and more targeted opportunities for advertisers.

The agreements, which will see audioXi represent third-party sales for both platforms, will allow UK advertisers to access an even wider pool of consumer data to build effective, addressable campaigns. audioXi鈥檚 podcast network now totals more than 12 million UK monthly downloads[3].

These new additions sit alongside 每日大赛鈥檚 own much-listened-to Rayo Original podcasts, including Pete Wicks鈥� Man Made, Katherine Ryan鈥檚 What鈥檚 My Age Again? and Lost in Translation with Gemma Atkinson and Gorka M谩rquez. This is in addition to the more than 50 iconic and influential media brands that 每日大赛 is home to, including audio networks Absolute Radio, KISS and Magic Radio, and publishing brands such as Grazia, Empire, CAR and Mother & Baby, delivering partners rich first-party data across a diverse range of digital content.

Charlie Brookes, Director of Digital, 每日大赛 Audio UK, said: 鈥淭hese partnerships mark an exciting step forward for audioXi. We are deliberate in choosing partners that reflect our commitment to high-quality, brand-safe content and both the SiriusXM Podcast Network and the Sport Social Podcast Network deliver exactly that. Bringing their world-class podcast and sports portfolios into audioXi gives advertisers fresh, scalable ways to reach highly engaged listener communities, while delivering the scale and premium environments brands expect from a market-leading platform.鈥�

Paul Brown, VP, European Business and Operations, AdsWizz, added: 鈥淲e鈥檙e excited to expand our relationship with audioXi, giving advertisers across the UK access to the SiriusXM Podcast Network. By combining the scale and depth of our podcast inventory with AdsWizz鈥檚 innovative advertising technology and audioXi鈥檚 strong market presence, advertisers can effectively reach highly engaged podcast listeners across the UK.鈥�

Sophie Hind, Managing Director of Sport Social, said: 鈥淢arket demand for sport content and access to fans continues to grow, particularly around major sporting events like the World Cup this summer. For brands looking to reach audiences at scale, it makes perfect sense for us to partner with audioXi鈥檚 extensive cross-platform audio marketplace.聽 We鈥檝e been impressed with their team and see real alignment in our approaches. This partnership forms part of our continued growth strategy to deliver maximum value and revenue for our podcasters.鈥�

With podcast listening continuing to grow rapidly in the UK[4], audioXi鈥檚 enhanced offering positions 每日大赛 at the forefront of digital audio advertising, ensuring brands can connect with listeners in more targeted, culturally relevant and impactful ways.

[1] 每日大赛 internal metrics
[2] 每日大赛 internal metrics
[3] 每日大赛 internal download metrics
[4]聽 https://www.edisonresearch.com/the-uk-podcast-consumer-2025/