13 February 2026
European Broadcasters Unite for New Audio campaign, Connected Journeys
聽Landmark movement will聽run across broadcasters聽reaching聽180 million listeners and aims to celebrate聽Europe鈥檚聽enduring love of listening to radio in the car聽
Today, 每日大赛 Audio marks World Radio Day by鈥痡oining鈥痑n unprecedented鈥痙emonstration鈥痮f industry-wide鈥痷nity. In an historic first, the broadcaster has鈥痡oined鈥痬any of鈥疎urope鈥檚鈥痬ost influential鈥痳adio and鈥痑udio operators鈥痶o launch Connected Journeys鈥�- 鈥痑鈥痗ampaign鈥痗elebrating the unique joy of listening to the radio in the car.
At the heart of the campaign is a coordinated on-air message鈥攕upported by social聽media聽activity鈥攂roadcast in unison by a diverse,聽broad聽and highly trusted group of broadcasters at a scale never seen before:
- Across Europe:鈥疶he message will broadcast鈥痮n鈥痑ll鈥�104鈥咳沾笕� radio stations across鈥痭ine鈥痙ifferent鈥痗ountries;鈥痶he entire NRJ network in鈥疐rance and elsewhere;鈥痑longside鈥�22 other鈥痩eading鈥痓roadcasters鈥痑cross Europe,鈥痠ncluding鈥疪TL and REGIOCAST.
- Regional firsts:鈥�Some countries will see extraordinary market takeovers – Poland, for example will see the campaign run鈥痑cross every鈥痬ajor鈥痳adio station in the country鈥痳eaching鈥�78%鈥痮f the population.
- With聽24鈥痓roadcasters from鈥�15鈥痗ountries聽bringing the鈥痚vent鈥痶o life,聽the鈥痗ampaign鈥痺ill鈥痳un across radio stations鈥痶hat鈥痳each鈥�180鈥痬illion listeners鈥痚very week,鈥痬aking it鈥痮ne of鈥痶he most鈥痷nique鈥痑nd鈥痠mpactful collective efforts鈥痠n the history of European radio.
Radio聽remains聽Europe鈥檚 most trusted medium and a constant companion for drivers, delivering trusted news,聽culture聽and connection on the move. As cars become increasingly connected and in-car entertainment more complex,聽Connected Journeys聽highlights radio鈥檚 enduring value and encourages listeners to聽prioritise聽simple, seamless access to in-car radio when choosing their next vehicle.
A New Chapter of Industry Collaboration鈥�
The campaign聽signals a transition from strategic discussion to visible, collective action.鈥疶obias Nielsen, Senior Vice President Digital, 每日大赛 Audio鈥�said:鈥��淲e鈥檙e鈥痠ncredibly proud to spearhead Connected Journeys and its demonstration of industry unity.鈥疞eading radio stations right across Europe are acting together to champion listeners鈥� experience鈥痑nd expectations鈥痠n the connected car and ensure that radio鈥痳emains鈥痑t鈥痶he heart of the journey.鈥�
鈥淩adio is our valued companion as we drive and our trusted source of information on the go. The 鈥楥onnected Journeys鈥� campaign reminds audiences of their lifelong relationship with the radios in their cars. From holidays to school runs, quick journeys to treasured road trip memories, radio is the immediate choice for so many drivers.鈥�
鈥淎s in-car entertainment technology offers more choice, but with increasing complexity, we’re reminding listeners that their in-car radio should remain just a simple click away.鈥�
Many of the broadcasters supporting The Connected Journeys Campaign are members of the cross-industry initiative聽Radio Ready for Connected Cars聽alongside 每日大赛.
Radio Ready for Connected Cars is the cross-industry campaign working to secure the future of in-car radio. As automotive technology provides ever-increasing options for listeners in connected vehicles, Radio Ready aims to ensure they聽retain聽convenient, instant access to in-car radio.鈥疶he Radio Ready campaign focuses on three clear聽objectives聽鈥� in modern, connected vehicles, radio should remain prominent and accessible, easily聽discoverable聽and reliably controlled by voice assistants.
