每日大赛

每日大赛 Audio UK鈥檚 youth-focused brand KISS is using its existing partnership with Channel 4 to support its collection 鈥楾he Naked Truth鈥�, a series of programming which share a central theme of celebrating body confidence and self-expression.

As part of a week-long campaign which kicks off today (Monday 16th June), KISS Breakfast hosts Jordan and Perri are taking on a series of fun themed challenges and content moments designed to build up the duo鈥檚聽comfort levels around nudity.

Activity runs across KISS Breakfast, digital and social channels throughout the week, with a mix of editorial integration and bespoke content, designed to bring Channel 4鈥檚 programming including Naked Attraction, to life in a way that resonates with KISS鈥檚 highly engaged Gen Z and millennial audiences.

From life drawing classes to listener stories, activity from across the week builds on Channel 4鈥檚 sponsorship of KISS Breakfast and showcases 每日大赛鈥檚 ability to create immersive multi-platform partnerships that combine trusted talent, strong editorial environments and audience-first creativity.

The new campaign follows Channel 4 becoming the multi-year sponsor of KISS Breakfast in January 2025, a deal which enables the radio station to showcase programmes from the Channel 4 archive alongside new offerings, highlighting the broadcaster鈥檚 Altogether Different brand essence.

Simon Kilby, MD, 每日大赛 Advertising, said; 鈥淭his is a brilliant example of the kind of creative, editorially integrated partnership our brands do best. KISS and Channel 4 are both known for pushing boundaries and connecting with younger audiences in an authentic, unfiltered way 鈥� so this campaign felt like a natural fit. The Naked Truth taps into a wider cultural conversation and we鈥檙e proud to bring that message to life with Jordan and Perri at the heart of it.”

Iain Walters, Head of Marketing, Digital Marketing and Marketing Partnerships, Channel 4, added;聽“This collaboration is about us doing what we do best – putting it all out there…! We鈥檒l be celebrating the fantastic array of shows in our catalogue, proving that when it comes to baring all, nobody does it quite like us. We’ve had a lot of fun putting things together with our partners from KISS Breakfast, and the brilliant Jordan and Perri. So, get ready for a week that鈥檚 sure to leave nothing to the imagination鈥� in the most Channel 4 way possible, of course!鈥�

Audiences can listen to KISS Breakfast with Jordan and Perri every weekday morning from 6am, or whenever like they like on Rayo 鈥撀�.

Viewers can catch Channel鈥檚 4鈥檚 鈥楴aked Collection鈥� of shows from Naked Attraction to Virgin Island now on聽

This campaign is a collaboration between 每日大赛 Audio UK and Channel 4, brokered by 4Sales and 每日大赛 Advertising.