每日大赛

New premium marketplace聽gives advertisers easy access to quality聽audiences and聽trusted editorial brands聽

Today聽leading聽magazine media聽publishers聽launch聽Atria, a new premium marketplace聽that will聽make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted聽online聽environments.

路聽聽聽聽聽聽 For the first time, advertisers will be able to run a single campaign across the UK鈥檚 leading trusted editorial brands of Bauer, Future, Hearst UK, HELLO!, Immediate, and Time Out

路聽聽聽聽聽聽 The new publisher marketplace, Atria, hosted by Permutive, will make it easier for advertisers and agencies to plan and book across trusted editorial environments at scale

路聽聽聽聽聽聽 Atria is powered by publisher-owned聽audience聽first party data, giving advertisers access to high-quality, brand-safe inventory and audiences all in one place

Brands include Time Out, HELLO!, Elle, Grazia, Good Food, Good Housekeeping, Empire, Radio Times, Cosmo, Woman & Home, Cycling Weekly, FourFourTwo, Mother&Baby, BBC Gardeners World,鈥疎squire, Red, Ideal Home,鈥疌ountry Walking, Car, Olive, Madeformums, Runners World, MCN, BBC Top Gear and many more.

Cath Waller, Managing Director, Advertising at Immediate聽and聽Chair of PPA Magnetic, said:聽鈥淎tria is a hugely positive step聽forward聽for the advertising community. By bringing together the UK鈥檚 most trusted editorial brands聽on a single platform,聽we鈥檙e聽making it easier for agencies and advertisers to access聽guaranteed聽quality, brand-safe environments at scale聽鈥� at a time where聽it鈥檚聽never been more important. This聽innovation聽gives聽advertisers a smarter, more聽effective聽and transparent聽way to connect with聽our聽premium聽audiences鈥�.

It has been welcomed by the industry:

Chris Turner, Managing Partner, Head of Digital Investment EssenceMediacom North, and Programmatic Services Team EssenceMediacom UK commented:聽鈥淎ny initiative that helps agencies and advertisers access trusted, high-quality, brand safe publisher environments and audiences at scale, is exactly what we should all strive to deliver for our clients. At a time聽when quality and trust are rightly top priorities, this聽can only be a positive step for the industry.鈥�

Michelle Sarpong,聽Head of聽Activation, the7Stars聽added:聽鈥淏ringing multiple publishers together through one marketplace is a great initiative.聽This will make it simpler for agencies and advertisers to plan with confidence, ensuring quality, transparency, and scale in one place. In a market where context and credibility matter more than ever, having easier access to premium, brand-safe inventory from trusted editorial environments is a real advantage. This kind of聽initiative聽is a win for everyone.鈥�

Charlotte Taylor,鈥疕ead of Non-AV Trading, PMX聽Publicis聽鈥淢agazine brands have always been built on trust and credibility, qualities that matter more than ever. For advertisers, having access to responsible, high-quality environments means confidence that their campaigns are landing in the right context and making a real impact.鈥�

Advertisers and agencies can find out more at聽www.atria.co.uk or contact聽info@atria.co.uk

Press聽follow聽up contact聽PPA@Hawthornadvisors.com